Vegas video trend

Las Vegas is selling itself less as a cheap getaway and more as a prebuilt, high-spend trip with hotels, shows, sports and dining wrapped into one purchase. (lvcva.com) That pitch is showing up in hard numbers and new products. The Las Vegas Convention and Visitors Authority said the city drew 38.5 million visitors in 2025, down 7.5% from 2024, while convention activity remained “a stabilizing force” as leisure travel weakened. (lvcva.com) MGM Resorts put that strategy into a literal package on March 25, 2026. Its new offer at Luxor and Excalibur starts at $330 for two nights for two guests and folds in meals, show tickets, attraction passes, resort fees and parking under one upfront price. (mgmresorts.com) The package is built around spend categories Las Vegas usually sells separately. MGM says guests get breakfast, lunch and dinner, two tickets to one of six shows, and one ride on the Big Apple Coaster, with the company advertising more than $400 in savings versus booking each item on its own. (mgmresorts.com) That is a notable shift for a city long associated with low room rates and à la carte upsells. MGM Chief Executive Officer Bill Hornbuckle said on February 5 that the company entered 2026 with “a solid base of group and convention business” even as its Las Vegas Strip Resorts posted a 3% year-over-year revenue decline in the fourth quarter of 2025. (mgmresorts.com) Las Vegas tourism officials are also leaning harder on major events to fill that package. The Las Vegas Convention and Visitors Authority newsroom in April listed new nonstop Air France service from Paris starting April 15, 2026, a renovated $600 million convention center for CES 2026, and the city’s preparations for the 2027 College Football Playoff National Championship. (lvcva.com) Sphere adds another anchor to that model. The venue’s 2026 calendar markets immersive shows, concerts and premium suites year-round, giving Las Vegas a bookable attraction that functions like a headline event even on ordinary weeks. (thesphere.com) The city’s own visitor research supports the emphasis on packaged demand and targeted segments. The Las Vegas Convention and Visitors Authority published its 2025 Visitor Profile Study on March 10, 2026, continuing a survey series it has run since 1975 to track how visitors book, spend and travel. (lvcva.com) The result is a destination selling certainty as much as spectacle. In 2026, Las Vegas is putting a price tag on the whole trip before travelers arrive, then using conventions, sports and entertainment to make that number feel worth paying. (mgmresorts.com)