Apple March Event Leaks Five Products
Apple will unveil at least five new products during a three-day digital launch event running March 2-4, 2026. The lineup includes new MacBooks with a budget model featuring colorful options, the iPhone 17e, and possible AirPods updates. Apple will also host in-person hands-on media sessions in New York, London, and Shanghai as part of its global rollout strategy.
- The budget-friendly MacBook is expected to be priced between $699 and $750, a significant decrease from the current $999 starting price of the MacBook Air. This new model will reportedly feature an aluminum chassis, moving away from plastic to maintain a premium feel at a lower cost. - The new entry-level MacBook will likely be powered by the A18 Pro chip, the same processor used in the iPhone 16 Pro. This chip's performance in benchmarks is comparable to Apple's M1 chip, suggesting it will be more than capable for everyday tasks. - The iPhone 17e is rumored to be getting the Dynamic Island, replacing the notch and bringing it in line with the design of other recent iPhones. It is also expected to gain MagSafe charging capabilities, a feature its predecessor, the iPhone 16e, lacked. - While the iPhone 17e is set for some key upgrades, its 6.1-inch OLED display is expected to remain at a 60Hz refresh rate to keep costs down. - The new MacBook Pro and MacBook Air models are anticipated to feature the next-generation M5 chip, which is built on a 3nm process. The M5 is expected to offer a 15-25% increase in CPU speed and up to a 45% improvement in graphics performance compared to the M4. - A new higher-end variant of the AirPods Pro is rumored to be in development for a 2026 release. These new AirPods Pro may include infrared cameras to enable hand gesture controls for interacting with devices. - The "special Apple Experience" format for this launch marks a departure from Apple's traditional live-streamed keynote events. This approach suggests a focus on providing hands-on time with the new products for select media in a more intimate setting. - Device identifiers for the rumored low-cost MacBook (codenamed J700) and new Studio Display models have reportedly been discovered in the code for macOS 26.3, adding more evidence to their imminent release.
