Pricing needs margin resilience

- A guide argues pricing decisions should be treated as a resilience design problem rather than mere cost recovery, embedding margin buffers for future shocks. - It recommends a four-part bridge: current cost movement, recovery gap, sustainability risk, and targeted actions like repricing or pack redesign. - The framing stresses that pricing architecture must vary by channel, pack size, and brand tier for CPG manufacturers amid uncertainty. (notifylist.com)