Stone Island campaign BTS

Stone Island’s latest behind-the-scenes drop put Paolo Maldini next to a jacket construction story, not just a famous face. The brand’s own Spring Summer 2026 pages show Maldini in the campaign while a separate color edit spotlights style 4100059, the Metal Lamina Poly Ripstop stand-collar jacket. (stoneisland.com 1) (stoneisland.com 2) That jacket is built from polyester ripstop laminated with an aluminium film, which means Stone Island is selling the shell almost like a cutaway product demo. The official product page says the aluminium layer is there for enhanced insulation, alongside ventilation flaps, snap pockets, adjustable cuffs, and a two-way zip. (stoneisland.com) Ripstop is the grid-woven fabric used when brands want light weight without easy tearing, like reinforcing graph paper before you fold it into a jacket. Stone Island’s color edit identifies this version as bright blue recycled polyester ripstop, so the material pitch starts before the viewer even gets to fit or styling. (stoneisland.com) Maldini is not a random casting choice. He spent 25 seasons with AC Milan’s senior team and won 26 trophies with the club, which gives Stone Island an Italian sports figure whose reputation is discipline more than spectacle. (acmilan.com) Stone Island has been building campaigns around that kind of person-specific credibility for a while. Its official Spring Summer 2026 campaign page calls the series “Community as a Form of Research” and describes it as an ongoing exploration of subcultures inside the global Stone Island community. (stoneisland.com) The company has spent decades training customers to care about fabric names the way sneaker buyers care about model numbers. On its Material Science pages, Stone Island traces that research culture back to founder Massimo Osti and a practice of treating garment dyeing, coatings, and fabric experimentation as the core of the brand. (stoneisland.com) That is why a behind-the-scenes image set can work as product education instead of filler. When the garment name includes “Metal Lamina Poly Ripstop,” the mouthful is part of the hook, because Stone Island has taught its audience to read the label like a spec sheet. (stoneisland.com 1) (stoneisland.com 2) Outside coverage picked up the same split between person and product. Highsnobiety’s report on the Paolo Maldini campaign framed the casting as a major Italian pairing, while Stone Island’s own pages kept attaching him to specific garments like Bonded Linen-TC Stone Island Ghost and Metal Lamina Poly Ripstop. (highsnobiety.com) (stoneisland.com 1) (stoneisland.com 2) The result is a campaign that lets celebrity open the door while the fabric story closes the sale. In Stone Island’s Spring Summer 2026 rollout, the memorable image is Maldini, but the durable detail is an aluminium-laminated ripstop jacket with product code 4100059. (stoneisland.com) (stoneisland.com)