AI gym for seniors
An assisted‑living network in Tel Aviv launched a digital gym that uses smart wristbands to scan user data and generate personalized training programs — an example of AI improving daily fitness and quality of life for older adults (jpost.com). For creators and startups, it’s a tangible productization case: wearables + data + tailored programming driving engagement in a niche market (jpost.com).
Ad 120 identified the pilot site as its Ramat Hahayal residence in Tel Aviv and said the facility opened with an investment of roughly NIS 1 million. (jpost.com). (jpost.com) The buildout was done in partnership with Energym, described on its site as part of the Movement Group, a national wellness-and-prevention operator. (energym.co.il; movement-group.com). (energym.co.il) The gym’s machines are supplied on the milon training platform, a digitally networked circuit that uses electronically controlled, adaptive resistance and stores user settings in a central system. (milon.com; milongroup.com). (milon.com) On arrival residents undergo a “smart kiosk” assessment that runs strength and aerobic tests and then links an individualized program to a wearable ID for machine-specific automatic adjustment. (jpost.com). (jpost.com) Workout data is transmitted in real time to a dedicated app and the gym’s monitoring system so staff can track progress and adjust plans remotely. (jpost.com). (jpost.com) Ad 120, which currently operates three assisted‑living homes and is expanding under Shapir Group ownership, recently announced a separate NIS 800 million longevity residential complex in Kiryat Motzkin. (shapir.co.il; jpost.com). (shapir.co.il) Ad 120 CEO Tomer Rosenberg framed the gym as part of the network’s longevity strategy, while Energym CEO Yair Rosen highlighted the company mission to make fitness innovation accessible to seniors. (jpost.com). (jpost.com)
