ITA joins Miles & More
ITA Airways will join the Miles & More loyalty program from April 2026, expanding reward reach and reshaping B2B travel partnerships across Europe. The integration creates new levers for corporate negotiation and shows how loyalty ecosystems can be repackaged into commercial advantage. (thetraveler.org)
Registration for Miles & More will be possible directly through ITA’s website and mobile app from April 1, with the airline saying the user experience will be progressively consolidated during April. (ita-airways.com (ita-airways.com)) ITA’s proprietary Volare program is scheduled to close on March 30, 2026, after which members can still convert points into a Volare Gift Card between April 1 and June 30, 2026 or redeem points with commercial partners through April 30, 2026. (loyaltyprogram.ita-airways.com (loyaltyprogram.ita-airways.com)) Miles & More’s scale—about 39 million members, roughly 35 airline partners and 135 non-airline partners—means ITA’s routemap will immediately become an earning and redemption corridor inside that network for corporate travel programs. (newsroom.lufthansagroup.com (newsroom.lufthansagroup.com)) ITA’s press release reiterates the airline’s ownership split—59% held by Italy’s Ministry of Economy and Finance and 41% by Deutsche Lufthansa AG—framing the move as a consolidation step within the Lufthansa Group ecosystem. (ita-airways.com (ita-airways.com)) Corporate-facing programs already run by the Lufthansa Group—PartnerPlusBenefit (corporate bonus points) and Corporate Preferred (priority and recognition for corporate customers)—will now be able to reference ITA-served flights when calculating company rewards and service entitlements, changing the mix of levers available in RFPs and supplier talks. (partnerplusbenefit.com (partnerplusbenefit.com); business.lufthansagroup.com (business.lufthansagroup.com)) The strategic value of loyalty as a commercial asset—illustrated by loyalty divisions’ outsized margins and by recent status-match campaigns for Volare elites into Miles & More—gives both suppliers and corporate buyers alternative negotiation currency (status, points, co-branded cards) beyond headline ticket discounts. (iba.aero (iba.aero); loyaltylobby.com (loyaltylobby.com))
