Milwaukee Expands Power Tool Lines
Milwaukee Tool has launched several new cordless products, including the M18 FUEL SAWZALL Reciprocating Saw and a compact M12 Quick Change 12V Cordless Angle Drill. The new tools target serious DIY and professional users. In a related promotion, Ace Hardware is offering a free Packout toolbox with the purchase of a qualifying rapid charger.
- The original "Sawzall," introduced by Milwaukee Tool in 1951, was the first portable electric hacksaw, and the trademarked name has since become a generic term for reciprocating saws. - Milwaukee Tool has been a subsidiary of the Hong Kong-based conglomerate Techtronic Industries (TTI) since 2005. TTI also owns or licenses other major brands like Ryobi, Hoover, and Dirt Devil, reporting over $13.7 billion in worldwide annual sales in 2023. - The global market for Milwaukee Tool was valued at approximately $7.8 billion in 2023, with projections estimating it could reach nearly $16 billion by 2033. - The M18 and M12 lines represent distinct platforms; the 18-volt M18 system is designed for high-power, heavy-duty applications, while the 12-volt M12 system prioritizes compact size and lower weight for use in tight spaces. - The "FUEL" designation in the new SAWZALL's name indicates the use of a brushless motor, an industry-wide technology shift that results in longer tool life and improved battery efficiency compared to older brushed motor designs. - In the professional power tool market, Milwaukee's key competitors include DeWalt (owned by Stanley Black & Decker), Makita, Robert Bosch GmbH, and Hilti. - While a global company, Milwaukee Tool maintains its headquarters in Brookfield, Wisconsin, and invested $206 million in its Wisconsin-based research and development facilities in 2022.
