New EDM Festival Announced
Coachella organizers announced 'Head Trip,' a one-time-only EDM festival featuring Calvin Harris, Skrillex, and Swedish House Mafia, to be held in Indio, CA in October.
The festival is set to occur in October, a departure from Coachella's usual spring scheduling, potentially to leverage the milder fall weather in Indio. This could also allow the organizers to avoid direct competition with other major music festivals. The lineup suggests a focus on established EDM acts, possibly indicating a strategy to draw a broad audience with guaranteed appeal. This contrasts with some festivals that emphasize emerging artists or niche genres. Goldenvoice, the company behind Coachella, is producing "Head Trip," signaling a further diversification of their festival portfolio. Their experience in large-scale events could be crucial for the new festival's success. The one-time-only billing adds an element of exclusivity, which may drive ticket sales among dedicated EDM fans. It also allows Goldenvoice to test the market for an EDM-focused event without a long-term commitment.
