Louis Vuitton used plant‑based fur

Louis Vuitton put a vest made with BioFluff’s plant-based Savian fur on its Women’s Fall-Winter 2025 runway in Paris on March 10, 2025. (louisvuitton.com) The house presented that collection during Paris Fashion Week under womenswear artistic director Nicolas Ghesquière, and Louis Vuitton’s official show page dates the presentation to March 10 in Paris. (louisvuitton.com) Trade and fashion coverage of the show identified the piece as a shaggy, “wolf-like” vest made with Savian, a fur alternative developed by BioFluff. (wwd.com, plantbasednews.org) BioFluff says Savian is a plant-based substitute for fur, shearling, and plush textiles. The company says its Savian Natural line uses combinations of flax, nettle, and hemp, and that the material is produced in Europe. (bio-fluff.com, savian.bio) Stella McCartney introduced Savian in a pre-fall 2024 collaboration that BioFluff says launched at the 2023 United Nations climate summit, known as Conference of the Parties 28, or COP28. Louis Vuitton’s runway use puts the material inside the biggest luxury group, Moët Hennessy Louis Vuitton, better known as LVMH. (bio-fluff.com, plantbasednews.org) The move lands as LVMH still allows fur across parts of its portfolio instead of adopting a group-wide fur ban. Fendi’s sustainability page says the group uses an “Animal-based Raw Materials Sourcing Charter” that covers fur sourcing, rather than prohibiting fur outright. (fendi.com, lvmh.com) That has kept pressure on LVMH from anti-fur campaigners. Activist groups in 2026 continued to target Louis Vuitton and Dior stores in Europe, arguing the group remains one of luxury fashion’s biggest holdouts on a full fur-free policy. (afwnetwork.org, eutoday.net) BioFluff and Stella McCartney say Savian is plastic-free and biodegradable, and Stella McCartney says current scaling estimates put its carbon emissions about 40 to 90 percent below high-quality synthetic fur alternatives. Those figures come from companies involved in selling the material, not from an independent public life-cycle assessment cited in the runway coverage. (stellamccartney.com, materialfactors.org) Louis Vuitton has not announced a fur-free policy on its official U.S. site alongside the show pages and sustainability materials reviewed here. For now, the clearest signal is the garment itself: a luxury runway look built to resemble fur without using animal pelts. (louisvuitton.com, louisvuitton.com)