Canva Boosts Revenue with Sales Data Platform
Canva increased EMEA revenue by 6% using Gong's conversational analytics, also improving sales rep capacity by 60%.
Gong's platform analyzes sales calls to identify successful patterns in language and behavior. This helps managers coach their teams using data-backed strategies, which promotes consistent growth. Canva uses Gong to experiment with sales tactics and messaging, which allows them to respond to the market effectively. This data-driven approach has improved productivity and forecasting accuracy. Gong helps Canva combine sales intuition with objective conversation analysis. Gong's AI can track metrics such as talk time ratios and flag conversations that don't align with proven practices. It also analyzes the emotional tone of conversations, which helps sales teams understand how engaged a prospect is. Gong integrates with online calendars to track meeting schedules and joins meetings to record audio and video. Using AI, the platform then analyzes and transcribes the meetings to identify key details. Canva leverages AI to help users with design, content generation, and brand asset creation. Canva also integrates with CRM platforms like Salesforce and Google Drive, allowing teams to incorporate customer data into sales materials.
