HFA Show draws 10k
HFA Show 2026 in San Diego attracted over 10,000 attendees, a sign that fitness tech and industry standards are scaling fast and shaping how studios and trainers will work this year. Exhibitors showcased smarter gear and platform integrations that may land in gyms nationwide. (athletechnews.com)
The HFA Show ran March 16–18, 2026 at the San Diego Convention Center and featured 380 exhibitors and 150 educational presenters, according to the Health & Fitness Association’s post‑event release. (healthandfitness.org) Event organizers listed the trade show as occupying roughly 400,000 square feet, with the event app showing 400+ brands on the exhibit floor and a two‑day trade show schedule for March 17–18. (ihrsa.app.swapcard.com) HFA president and CEO Liz Clark delivered the President’s Address at the 45th annual HFA Show on March 16, 2026, calling for greater industry unity as the sector grows its global influence. (healthandfitness.org) Entrepreneur Jesse Itzler was announced in September 2025 as one of the show’s headlining keynote speakers for the San Diego edition. (publicnow.com) The HFA’s New Product Zone was billed to spotlight “dozens” of product launches and new partnerships debuting on March 17–18, giving operators early access to equipment and software integrations. (healthandfitness.org) The exhibitor prospectus reported that 79% of attendees visit the hall to find new products, 83% of attendees are final purchasing decision‑makers or influencers, and 63% own more than one facility. (hub.healthandfitness.org) The official event map listed roughly 376 exhibitors across the floorplan and included booth listings for companies such as 2XL Corporation (GymWipes), ABC Fitness and Woodway among the directory entries. (s19.a2zinc.net) Trade coverage framed the San Diego show as a platform for “smarter gear and platform integrations,” with previews highlighting equipment and fit‑tech launches targeted at studio and gym operators. (athletechnews.com)
