Laufey’s new MV reveal
Laufey introduced Hudson Williams as part of the rollout for her “madwoman” music video, which is scheduled to drop on April 13 — a focused visual push during album cycles often drives renewed playlist attention. The artist’s social reveal drew sizable engagement ahead of the MV premiere. (x.com)
Laufey spent April 10 introducing one face at a time for the “madwoman” video, and Hudson Williams arrived with two Polaroids and the caption calling him “our madman” before the full video’s April 13 release. That post was not a random cameo drop. Multiple outlets and release notes say Hudson Williams is part of a cast that also includes Olympic gold medalist Alysa Liu, actor Lola Tung, and KATSEYE member Megan Skiendiel in a Warren Fu-directed video due on April 13 in the United States. The timing is tight on purpose. “Madwoman” itself arrived on April 10 as part of Laufey’s deluxe album “A Matter of Time: The Final Hour,” which her official store lists as a 19-track edition with four new songs. So the rollout is working in two lanes at once: the song is already live to stream, while the cast reveal gives fans a reason to come back three days later for the video premiere. That is the same basic logic as a movie trailer that lands after tickets go on sale, with the first release starting the conversation and the second one extending it. Hudson Williams is a smart pick for that kind of handoff because he brings in a different audience than Laufey’s core listeners. Coverage around the reveal tied him to “Heated Rivalry,” while Alysa Liu pulls in sports fans and Lola Tung brings a young television audience from “The Summer I Turned Pretty.” Laufey has been building this era with visuals for months, not just songs. Her official channels already pushed lyric-video style releases for tracks like “Lover Girl” and “Castle in Hollywood,” and “madwoman” now gets the bigger, cast-driven treatment. That makes this reveal less about a single guest star and more about where “madwoman” sits inside the album cycle. On April 10 it became one of the four new tracks on the deluxe edition, and by April 13 it is the track getting the most elaborate visual push. By the time the video lands, fans will already know the song, know the cast, and know the release date. That is why a pair of Polaroids on April 10 can function like a starter pistol for a much larger premiere on April 13.
