B2B SaaS sales playbook video
A new YouTube guide lays out modern B2B SaaS go‑to‑market playbook: granular segmentation, consultative discovery, and pipeline KPIs like lead velocity and win rates. The video stresses localising sales approaches for markets like France, where relationship‑driven processes and longer lead times matter. (youtube.com)
Posted as an “Unstoppable Sunday” episode on TK Kader’s channel on March 22, 2026, the video’s YouTube page carries the episode title and description tied to his GTM series. (youtube.com) The TK Kader YouTube channel lists roughly 87.3K subscribers and markets itself as helping B2B AI and SaaS founders scale to $10M+ ARR using the Unstoppable GTM framework. (youtube.com) The video description links directly to an “AI SaaS GTM Program” landing page and to free resources such as a 5‑Point AI/SaaS Growth Strategy Guide and a GTM grader on TK’s site. (youtube.com) TK Kader founded ToutApp, which was acquired by Marketo on April 20, 2017 (terms not disclosed), and Marketo was later bought by Adobe in a $4.75 billion deal announced in September 2018. (prnewswire.com) The channel hosts multiple GTM case‑study episodes referenced in the description, including a “SaaS Go‑To‑Market Strategy Case Study: Trellis” video and a separate “6‑Step Go‑To‑Market” framework episode. (youtube.com) TK’s Unstoppable platform also promotes incubation and investment activity through “TK Capital,” and the site features client testimonials claiming measurable program gains within weeks. (tkkader.com)
