VitaAI Raises $50M Series B
AI healthtech startup "VitaAI" raised $50M Series B led by a16z for personalized nutrition apps tying into fitness trackers. "LiftForge," a platform for virtual weight training coaches using AR, secured $12M seed funding.
- VitaAI, a San Francisco-based company founded in 2023, previously secured $3 million in a Pre-Series A funding round in June 2025 to develop its AI-powered wellness plans. - The company was co-founded by Dr. Anya Sharma, who serves as CEO, and Dr. Ben Carter, the Chief Technology Officer. - The investment from Andreessen Horowitz (a16z) aligns with the firm's focus on the convergence of AI, biotech, and digital health, particularly in leveraging AI and wearables to provide patients with direct health insights. - The global personalized nutrition market was valued at over $15 billion in 2025 and is projected to grow significantly, with some forecasts exceeding $60 billion by 2034. - North America holds the largest share of the personalized nutrition market, driven by high consumer awareness and a well-developed health-tech sector. - The virtual fitness market, where "LiftForge" operates, was valued at over $16 billion in 2022 and is expected to surpass $100 billion by 2030, with North America being the largest market. - A key trend in virtual fitness is the integration of generative AI to offer hyper-personalized workout plans, nutrition guidance, and AI-powered coaching. - The use of AR and VR in fitness is a rapidly growing segment, with AR/VR fitness titles projected to see a compound annual growth rate of 28% through 2030.
