Pokémon GO Tour Comes to Rose Bowl
The Pokémon GO Tour will be held at the Rose Bowl Stadium in Pasadena on February 20. The event is part of a weekly roundup of activities in Southern California. The gathering brings the popular augmented reality mobile game to a large-scale, in-person venue.
- Last year's Pokémon GO Tour event at the Rose Bowl drew 48,000 attendees and generated an estimated $102.7 million in economic activity for Pasadena and the greater Los Angeles area. - The 2025 event generated $22.8 million in tax revenue and supported the equivalent of 746 full-time jobs in the region, according to an economic impact study by Statista. - A significant portion of attendees are visitors to the area; the 2025 study found that 77% of participants traveled from outside Los Angeles, with each visitor spending an average of $929 on accommodations, dining, and transportation. - This year's event, running from Feb. 20-22, is themed around the Kalos region from the *Pokémon X* and *Pokémon Y* games and is organized by Scopely, which acquired the Pokémon GO business from original developer Niantic. - A new, separately ticketed "Mega Night" experience has been added for the first time, taking place in the evening after the main event concludes for the day. - One-day tickets for the main event cost $30, with gameplay and Pokémon encounters taking place across the Rose Bowl campus and extending throughout Los Angeles and Orange County for ticket holders. - Following the in-person Pasadena event, a global version will be held for players worldwide on February 28 and March 1, featuring the debut of new Mega-Evolved Pokémon. - Live Pokémon GO events have become significant economic drivers for host cities; in 2023, events in New York, London, and Osaka generated a combined $323 million in local economic impact.
