Resend launches Automations

Resend launched Automations on April 13, adding a workflow builder for event-triggered email sequences inside its platform. (resend.com) The new product lets teams start a flow from app events like `user.created`, `order.placed`, or `trial.expired`, then send follow-up emails, wait for another event, or pause for a set delay. Resend said developers can trigger those flows through its Events API from their own applications. (resend.com) Resend said Automations can be built in a drag-and-drop editor or described in plain language for artificial intelligence to assemble, and each email step uses an existing published template. The company’s documentation lists condition branches, delays, wait-for-event steps, contact updates, segment actions, and email sends among the available building blocks. (resend.com 1) (resend.com 2) Email automation software strings together messages after a user action, like a signup or abandoned cart, instead of sending one message at a time. Resend is adding that orchestration layer to a business that already sells developers the infrastructure to send transactional and marketing email at scale. (resend.com 1) (resend.com 2) The launch extends a product push Resend has made over the past six months into inbound email, command-line tools, and artificial-intelligence integrations. Resend introduced inbound email handling in November 2025, a command-line interface in March 2026, and an official Model Context Protocol server on April 7, 2026. (resend.com 1) (resend.com 2) (resend.com 3) That timing helps explain why Automations is tied to tools like Claude, Cursor, and Codex. Resend’s Model Context Protocol server and agent skills already let those coding agents manage emails, contacts, broadcasts, domains, and other Resend resources from inside developer tools. (resend.com) (resend.com) (resend.com) Resend is also pitching visibility as part of the product. Its runs panel shows whether each automation is running, completed, failed, or cancelled, and exposes step-level errors such as missing event fields, unpublished templates, or unverified sender addresses. (resend.com) (resend.com) Some of the documentation still says Automations is in private alpha and requires a preview software development kit version, even as the company published the launch post and dashboard guides this week. That suggests the feature is newly rolling out and parts of the application programming interface may still change. (resend.com) (resend.com) (resend.com) The result is a broader bet from Resend: keep email sending, audience data, and now lifecycle workflows in one place, then let developers or coding agents operate the stack from the dashboard, plain language prompts, or code. (resend.com) (resend.com)