Atlanta Braves Launch Team-Owned TV Network
The Atlanta Braves have launched their own regional sports network, joining a trend of teams seeking direct control over media rights and fan engagement. The move opens new avenues for integrating broadcast viewership with digital and location-based strategies, such as in-stadium content triggers or geo-targeted promotions.
- The new network, named BravesVision, is slated to launch for the 2026 MLB season. It will be owned and operated by the Braves organization, giving them full control over production, sales, and distribution. - This move was prompted by the bankruptcy of Diamond Sports Group, the parent company of Bally Sports (which later became FanDuel Sports Network). The Braves, along with eight other MLB teams, terminated their contracts with the broadcaster in early 2026. - BravesVision plans to produce and broadcast over 140 regular season games, in addition to pre-game and post-game shows. This is a similar number of games previously aired by Bally Sports South and Southeast. - Distribution will occur through a direct-to-distributor model with various cable, satellite, and streaming services. The network will also offer a direct-to-consumer streaming subscription via Braves.TV on MLB's platform, which will not have local blackouts. - The Braves are also continuing a partnership with Gray Media to broadcast a selection of games over-the-air for free in Atlanta and other markets across the Southeast. - This in-house approach mirrors networks created by other major teams like the New York Yankees (YES Network), Chicago Cubs (Marquee Sports Network), and Los Angeles Dodgers (SportsNet LA). - While the Braves are launching their own network, many other teams impacted by the regional sports network disruptions, such as the Arizona Diamondbacks, Colorado Rockies, and San Diego Padres, have had MLB take over production of their local broadcasts. - The creation of BravesVision echoes the era when the team's games were broadcast on the superstation WTBS, which was also owned by the team's owner at the time, Ted Turner, and helped build the Braves' national brand.