Sora 2 shut down
OpenAI has quietly pulled its Sora video product — the app and public video API are ending after the business reportedly burned through huge cash while making little revenue. Industry reporting says Sora lost about $15M per day while producing only $2M in total revenue, with downloads falling from 3.3M to 1.1M in five months, and OpenAI is refocusing resources on enterprise and AGI work. (youtube.com) (x.com)
OpenAI announced on March 24, 2026 that it will discontinue the standalone Sora consumer app and the public Sora API. (cnbc.com ) The company confirmed it will also remove Sora-powered video features from ChatGPT and said it will shutter the developer API for Sora. (bloomberg.com ) CEO Sam Altman told staff the firm is winding down products that use its generative video models as part of a broader product consolidation. (axios.com ) The Walt Disney Company’s three-year licensing pact and planned $1 billion equity investment tied to Sora — which would have let Sora draw on more than 200 Disney, Marvel, Pixar and Star Wars characters — is not moving forward. (thewaltdisneycompany.com reuters via KSL ) Reuters reported Disney teams were collaborating with OpenAI on a Sora project and were “blindsided” roughly 30 minutes after a meeting when OpenAI informed them it was dropping the tool. (ksl.com ) Bloomberg says OpenAI will keep the Sora research staff but redirect them toward world‑simulation research for robotics, and that the company is prioritizing AI agents and a new model called “Spud.” (bloomberg.com ) Sora first opened as an invite‑only iOS app on September 30, 2025, and its second‑generation model debuted in September 2025; the app quickly topped App Store charts but drew sustained scrutiny over deepfake and copyright risks. (forbes.com nbcnews.com )
