Whoop raises $575M
Whoop just closed a $575 million raise and now sits at a $10 billion valuation — with marquee investors like LeBron James and Cristiano Ronaldo backing the wearable. The market tailwind is huge: wearables revenue is projected to hit $183.2 billion by 2031, and designers are pushing assistive wearables that focus on agency and recovery, not just metrics. (nytimes.com) (openpr.com) (designboom.com)
The Series G was led by Collaborative Fund and included institutional and strategic backers such as 2PointZero Group, Qatar Investment Authority, Mubadala Investment Company, Abbott and the Mayo Clinic Platform. (businesswire.com) WHOOP reported it now serves roughly 2.5 million members, grew bookings 103% year‑over‑year in 2025 and exited the year at a $1.1 billion bookings run rate while operating cash‑flow positive. (bloomberg.com) Management plans to add more than 600 roles — increasing staff by as much as 75% this year — a hiring push company executives have tied to scaling R&D and preparing for a possible IPO. (bloomberg.com) The company already established WHOOP Labs Doha through a partnership with Invest Qatar, positioning Msheireb Downtown Doha as the brand’s first international performance‑science facility modeled on WHOOP Labs Boston. (whoop.com) WHOOP said proceeds will accelerate its global expansion and platform roadmap across the Gulf, Europe, Latin America and Asia, and the round includes participation from sovereign and institutional investors active in those regions. (businesswire.com) Product and monetization updates include the May 2025 launch of WHOOP 5.0 and WHOOP MG with on‑demand ECG and Healthspan features, and three membership tiers (One, Peak, Life) with published annual pricing levels. (businesswire.com)
