Resend launches Automations

Resend launched Automations on April 13, adding a workflow builder for app-triggered email sequences inside its email platform. (resend.com) The new product lets developers start a flow from custom events such as `user.created`, then add delays, conditions, wait steps, and email sends. Resend said teams can design those sequences in a drag-and-drop editor or describe them in plain language for an artificial intelligence tool to generate. (resend.com) Resend’s documentation shows Automations can also update or delete contacts and add people to segments, not just send messages. Runs are tracked in a monitoring view that shows whether each workflow is running, completed, failed, or canceled. (resend.com) The product turns Resend’s event system into a campaign engine for software companies that want to send onboarding emails, trial-expiration reminders, payment recovery notes, or abandoned-cart messages after something happens in their app. Resend’s launch post framed it as making it easier to “orchestrate” emails, not only send them. (resend.com) That release extends a broader push by Resend beyond simple application programming interface email sending. The company said in January 2024 that it was adding marketing emails and becoming a “multi-product company,” and in 2026 it has also been promoting tools for artificial intelligence agents and Model Context Protocol clients. (resend.com 1) (resend.com 2) Resend has been building toward that wider stack for more than a year. In its Series A announcement, published in late 2024, the company said more than 200,000 developers had signed up 18 months after its public launch, while its React Email project had passed 300,000 weekly downloads on npm. (resend.com) The company’s recent product pages also show how it is courting developers who work inside coding tools instead of traditional dashboards. Resend now publishes separate pages for Cursor, Claude Code, and its Model Context Protocol server, with setup guides for letting those tools send emails and manage email workflows. (resend.com 1) (resend.com 2) (resend.com 3) Automations fits that strategy by giving those teams a low-code layer on top of Resend’s existing templates, events, and application programming interfaces. The launch post says the feature is available through the dashboard, the application programming interface, software development kits, the command-line interface, and the Model Context Protocol server. (resend.com) Resend started in 2023 after joining Y Combinator’s winter batch, and its pitch was that developers needed an easier way to send email that lands in the inbox instead of the spam folder. Automations keeps that same audience, but moves the company one step closer to owning the logic around when those emails go out. (resend.com)