Kendrick reuploads 'Not Like Us' video

Kendrick Lamar’s “Not Like Us” video disappeared from YouTube, then came back. Around the same time, his 2024 album *GNX* briefly vanished from Apple Music and was reportedly missing from Tidal before returning. That would already be enough to set rap internet off. But the timing is the whole story here — this all landed just days before Drake’s *Iceman* release on May 15. ### What actually disappeared? The clearest reported removal was Kendrick’s official “Not Like Us” video on YouTube on May 11. Fans noticed it was gone from his page, then saw it reappear later the same day. Reports around the same window also said videos tied to *GNX*, including “luther,” were briefly unavailable too. (tmz.com) ### Was the song gone too? Not in the same way. The track itself still had a visible YouTube presence, and the bigger platform disruption seems to have been the album side. *GNX* was temporarily missing from Apple Music, but the album page is live again now, with 12 tracks and a November 22, 2024 release date. So this looks less like a permanent takedown and more like a short-lived pull or backend issue. (tmz.com) ### Why are people connecting this to Drake? Because the calendar is doing a lot of work. Drake’s *Iceman* rollout has been active for weeks, and the release date is now locked for May 15. When Kendrick’s biggest Drake diss suddenly vanishes and reappears a few days before that, fans are obviously going to treat it like a message — even if nobody involved has actually said that’s what it is. (complex.com) ### Is there any proof Kendrick changed the video? Not from the reporting that’s out so far. The story right now is the disappearance and return, not a confirmed edit list. That’s an important distinction. Internet detectives love frame-by-frame theories, but at the moment the strongest verified fact is simply that the video was removed and then restored. (billboard.com) ### Why does *GNX* matter here? Because it widens the mystery beyond one video. If only “Not Like Us” had blinked off YouTube, you could read it as a rights issue, a channel problem, or a one-off upload hiccup. But when *GNX* also drops off Apple Music and then comes back, the whole thing starts to look coordinated — or at least coordinated enough for fans to think it might be. The catch is that there’s still no public explanation. (tmz.com) ### Could this just be a platform glitch? Yes — basically that’s still on the table. Streaming services and video platforms do have temporary metadata, licensing, and distribution errors. And because the content came back quickly, a boring technical explanation is totally plausible. But in a rap rivalry this loaded, “probably a glitch” is never going to beat “maybe a chess move” in the public imagination. (complex.com) ### Why does “Not Like Us” carry so much weight? Because it wasn’t just another diss track. It became the defining commercial and cultural moment of the Kendrick-Drake battle, while *GNX* itself notably did not include the song. TDE’s Punch previously explained that omission with one word — “Integrity” — saying the record was for the battle. That means any movement around the video still reads like movement around the feud itself. (complex.com) ### So what’s the real takeaway? Right now, the hard fact is small and the symbolism is huge. Kendrick’s “Not Like Us” video disappeared and came back. *GNX* briefly disappeared and came back. Drake’s *Iceman* arrives May 15. Until somebody explains the removals, fans are going to keep treating a temporary outage like a possible warning shot. (tmz.com) (billboard.com)