STR tier list for agents

Airbnb’s recent research and destination reports lean into “tourism dispersal” and rising demand for national‑park gateway markets, using internal data through Sept. 30, 2025 to highlight rural and outdoor destinations as high‑growth travel categories. Independent STR data firms rank the Gatlinburg–Pigeon Forge–Sevierville cluster among the country’s top revenue markets, with AirDNA‑backed counts placing the area in the top three U.S. markets by total Airbnb revenue for April 2024–April 2025. National park demand gives the Smokies scale: the Great Smoky Mountains National Park recorded roughly 12.2–13.3 million visits in 2023–2024, funneling more than $2.8 billion into gateway communities—traffic that supports high ADRs and year‑round occupancy for nearby cabins. Market‑level outputs agents should pull into MoLeads segmentation are explicit and exportable: AirDNA, Airbtics, Mashvisor and STRProfitMap provide zip‑ and neighborhood‑level ADR, occupancy and annual revenue (Airbtics shows a typical Gatlinburg median revenue near $64K for Feb 2025–Jan 2026), enabling owner lists filtered by bedroom count, gross revenue bands, and active‑listing counts. (airdna.co) (mashvisor.com) (strprofitmap.com/) Concrete campaign play: target Sevier County owners in MoLeads with a two‑step sequence—Ad copy referencing median STR revenue ($64K) and NPS visitation ($12M+), a follow‑up DM offering a 10‑point revenue audit citing ADR/occupancy uplift ranges (2‑ to 3‑bed cabins commonly report $45K–$90K gross/year in local benchmarks), then fast‑book a demo to show automated onboarding and management yields. Operators who apply market segmentation and pro pricing tools report measurable bumps: top professional operators typically earn 30–50% above market averages, and STR platforms promoting data‑driven pricing and neighborhood comps explicitly recommend exporting hyperlocal metrics to drive owner conversion and manager pipelines.