US Open's Honey Deuce marks 20 years

The Honey Deuce has reached its 20th year at the U.S. Open, with the vodka-based cocktail again featured across the grounds in Queens during the 2026 tournament. Grey Goose, the tournament’s vodka sponsor, says it has been the official US Open sponsor for 20 years running, and the drink remains the event’s signature serve. ESPN reported this week that the cocktail has grown from a concession idea into a $17 million tournament staple. The 2026 tournament is selling the Honey Deuce for $23, according to the official US Open menu and a Grey Goose FAQ page. The drink is served in a commemorative souvenir cup while supplies last, the sponsor says. ### What exactly is in the Honey Deuce? Grey Goose says the Honey Deuce is made with vodka, lemonade, raspberry liqueur and three honeydew melon balls meant to resemble tennis balls. (greygoose.com) The name combines “honey,” for the honeydew garnish, and “deuce,” a reference to the tied score in tennis, ESPN reported. TODAY described the drink as the tournament’s hallmark cocktail, and its recipe has also been promoted for fans to make at home during the Open. (usopen.org) The garnish and souvenir cup have helped make it as recognizable as the liquid itself. ### How big has the drink become for the tournament? TODAY reported on September 2 that more than 900,000 Honey Deuces are sold each year at the tournament. (usopen.org) ESPN, in a separate report published a day earlier, said the cocktail had become “part cocktail, part souvenir and status symbol” and valued the business around it at about $17 million. (today.com) ESPN also reported that the drink was originally conceived as the U.S. Open’s answer to signature event beverages such as the mint julep at the Kentucky Derby. The network said the operation now involves months of planning before play begins in New York. ### Why is the price getting attention this year? The official US Open menu lists the Honey Deuce at $23 in 2026. (today.com) USA Today and Grey Goose separately reported the same price, with the collectible cup included. The drink’s price has become part of the conversation because it functions as both a beverage and a souvenir. ESPN said collectible cups and celebrity attention helped turn the Honey Deuce into one of the most visible food-and-drink items at the tournament. (espn.com) ### Where are fans seeing it beyond the stadium? Time Out New York reported this week that bars in Manhattan were serving Honey Deuce variations during the tournament, extending the drink’s reach beyond the Billie Jean King National Tennis Center. (usopen.org) Grey Goose has also used its official campaign page to promote at-home versions tied to the 2026 Open. The US Open itself has continued to center the cocktail in its food-and-beverage marketing. (espn.com) In a July 29 guide to 2026 concessions, the tournament said fans could find an expanded drinks lineup led by the Grey Goose Honey Deuce. ### What comes next during this year’s Open? The 2026 US Open is still underway, and ESPN’s live tournament coverage and the US Open’s on-site menus continue to feature the Honey Deuce as play continues in Queens. (greygoose.com) Fans attending the event can still buy the cocktail for $23, according to the tournament menu, while Grey Goose says the souvenir cup remains available while supplies last. (espn.com) (usopen.org)