Devil Wears Prada 2 previews $10M
- The Devil Wears Prada 2 started with more than $10 million in Thursday previews in North America as Disney’s 20th Century sequel hit theaters Friday. (deadline.com) - Weekend tracking climbed as high as $90 million to $97 million domestic, with roughly $175 million to $190 million projected worldwide. (thewrap.com) - The bigger story is audience mix — millennial women are driving a rare non-superhero summer launch with real breakout potential. (thewrap.com)
Box office is usually easy to read when the movie is a superhero sequel. This one is different. The Devil Wears Prada 2 opened Friday, May 1, with more than $10 (deadline.com)into the first real “wait, this might be huge” story of the summer. The reason it matters is simple — Hollywood has spent years wondering w(thewrap.com)e a yes. (deadline.com) ### Why is $10 million a(thewrap.com)uts Prada 2 in serious opening-weekend territory, not just “good for a nostalgic sequel” territory. It also lands very close to the kind of preview number studios use to start revising forecasts upward through Friday morning. (deadline.com) ### What does that point to for the weekend? The range got aggressive fast. One tracking report had the film headed for as much as $97 million domestic, while another put the global opening in the (deadline.com) pre-release outlooks were already talking about at least $70 million domestic, so the Thursday number is landing on top of an already strong setup. (thewrap.com) ### Who is actually powering this? Women — especially over 25 — are the center of gravity here. Early(deadline.com)women over 25, where its first-choice numbers were said to sit just behind Wicked and well ahead of It Ends With Us. That matters because this is the audience Hollywood keeps underestimating on opening weekend. (deadline.com) ### Why compare it to Marvel at all? Because the first weekend of May used to belong to Marvel almost by default. The Wrap explicitl(thewrap.com)arison put the preview number just under Thunderbolts’ $11.5 million while roughly in line with The Little Mermaid’s $10.3 million. Basically, the point is not that Prada 2 is “beating Marvel” in some permanent sense — it’s that a fashion sequel is playing in that commercial neighborhood. (thewrap.com) ### Is this ju(deadline.com)006, finishing with $124.7 million domestic and $326.5 million worldwide, so there was always brand recognition. But the sequel also arrived with strong early reactions, a heavily watched trailer campaign, and a cast reunion people actually cared about. Nostalgia opens the door — buzz is what gets people to buy Thursday tickets. (deadline.com) ### Does premium screen access matter here? Yes — more than people think. Deadline said the movie h(thewrap.com)Box sites. That gives a non-action movie extra pricing power and more prime showtimes, which is one reason a preview number can jump from “solid” to “wow.” (deadline.com) ### What’s the real takeaway? The interesting part is not just that The Devil Wears Prada 2 opened well. It’s that a sequel aimed at adults — and led by women — is being treated lik(deadline.com) holds, this stops being a cute counterprogramming story and becomes a reminder that the biggest box-office blind spot is often the audience studios think will wait.
