Trend Watch: The 'Professionalization' of DIY
Industry experts note a growing trend in the "professionalization of DIY," where homeowners are achieving near-professional results. One guest on the "Build It Better" podcast stated, “If you can follow building codes and have an eye for detail, there’s little stopping a motivated homeowner from matching pro-level results.” The shift is attributed to greater access to online learning and advanced tools.
- The global DIY home improvement market is projected to grow from $930 billion in 2026 to $1.29 trillion by 2031. North America currently represents the largest market, holding approximately 45% of the global share. - Social media is a significant catalyst for this trend, with one study finding that over half of Gen Z and Millennial DIYers have initiated a project specifically due to content they interacted with online. YouTube is cited as the top source of inspiration for 59% of DIYers. - Technological advancements in consumer tools are bridging the gap between amateur and professional capabilities. This includes the development of more powerful and longer-lasting cordless tools thanks to brushless motors, as well as smart tools with IoT integration for performance monitoring through smartphone apps. - Cost savings remains a primary motivator, with 62% of Americans undertaking DIY projects to reduce expenses. On average, a DIY approach can save a homeowner 20-30% compared to hiring a professional contractor for a remodeling project. - The most common projects influenced by social media include interior painting, general landscaping, and cosmetic updates like using peel-and-stick tiles. - Looking ahead, the market is expected to incorporate more advanced digital tools, such as AI-powered design assistants and augmented reality applications that help homeowners visualize projects. - There is also a pronounced shift towards sustainability within the DIY market. A growing number of consumers are seeking out eco-friendly and recycled materials for their home projects.
