Apple hires AI marketing lead
Social reports say Apple hired former Google exec Lilian Rincon to lead AI product marketing, signaling a stronger go‑to‑market push for Siri and Apple Intelligence product work. The move suggests Apple is bolstering external storytelling as its platform and model strategy evolves. (x.com)
She will report to Greg Joswiak and be responsible for product marketing and product management across Apple Intelligence and Siri, according to internal reporting and company statements. (9to5mac.com) Rincon spent nearly a decade at Google where she led teams across Shopping and Assistant products and most recently served as vice president of product for Google Shopping. (theoutpost.ai) Apple’s Worldwide Developers Conference runs June 8–12, 2026, and Bloomberg and other outlets say the company is positioned to unveil a major Siri overhaul during the June 8 keynote. (bloomberg.com) Apple announced a senior AI leadership reshuffle on Dec. 1, 2025, naming Amar Subramanya as vice president of AI to run foundation models and machine-learning research reporting to Craig Federighi. (apple.com) Reporting from The Information and follow-ups describe Apple’s plan to integrate Google’s Gemini in parts of the Siri rebuild and to use techniques such as model distillation and tighter on‑device model control as part of that work. (9to5mac.com) The new VP role sits inside Apple’s worldwide marketing organization under Joswiak, linking marketing, product management and platform teams at a time when Apple has been moving AI engineering under distinct leadership to coordinate foundation‑model work and product delivery. (axios.com)
