STEP Co Launches V2 of Adaptive Fitness Platform
STEP Co has released Version 2 of its adaptive movement platform, which it claims is the first system that learns from and adjusts to real-life activity. The AI-powered platform signals a broader trend in fitness tech moving from simple tracking to truly adaptive, personalized coaching.
- The platform's founder, Farid Dordar, is a former world martial arts champion who previously founded PerfectMind, a CRM software for membership-based businesses. His background in both fitness and technology informs the data-driven approach of Step Co. - Step Co. is headquartered in Orange County, California, with a studio in Vancouver, Canada. - The V2 platform's core philosophy is built around balancing three key pillars for long-term health: Strength, Cardio, and Mobility. The system uses AI to analyze a user's activity and recovery to recommend personalized targets in each of these areas. - In addition to serving individual users, Step Co. provides a "Virtual Studio" platform for fitness and wellness coaches. This service allows instructors to host live and on-demand classes, create training programs with AI assistance, and monetize their content. - The platform integrates with Apple Health to automatically track real-world activities like gym workouts and runs, ensuring all physical efforts are counted toward the user's weekly goals. - Step Co. offers a wide variety of classes led by real coaches, including kickboxing, dance, strength training, mindfulness, and martial arts, with options for all fitness levels and minimal to no equipment required.
