TikTok launches BookTok bestseller list

TikTok has launched the United Kingdom’s first official monthly BookTok bestseller list and tied it to a new “World’s Biggest Book Club” campaign. (newsroom.tiktok.com) The company announced the move on April 25 as part of a partnership with the National Literacy Trust for the National Year of Reading 2026, a Department for Education campaign in the UK. (newsroom.tiktok.com) TikTok said the new chart combines verified retail sales data collected by NielsenIQ BookData with BookTok reach, viewership and engagement, with Media Control producing the ranking. (thebookseller.com) (newsroom.tiktok.com) The first published monthly list, for March 2026, put Rachel Reid’s *Heated Rivalry* at No. 1, followed by Chloe Walsh’s *Taming 7* and Sarah J. Maas’s *House of Earth and Blood*. (thebookseller.com) Walsh appeared six times in the top 20, while Rebecca Yarros placed three Empyrean titles and Colleen Hoover, Donna Tartt, Mel Robbins and Lauren Palphreyman also made the chart. (thebookseller.com) TikTok is not starting from zero here. The company said the bestseller list launched first in Germany in 2023, expanded to Austria and Switzerland in 2024, and is now rolling out into the UK, Italy and Spain. (newsroom.tiktok.com) (thebookseller.com) The company’s own figures show why it is formalizing the category. TikTok said more than 50 million BookTok-recommended books were sold across Europe in 2025, generating €800 million in revenue. (newsroom.tiktok.com) In the UK alone, TikTok said more than 11 million book sales in 2025 were attributed to BookTok, worth £86 million, and three books are sold every minute on TikTok Shop UK. (newsroom.tiktok.com) TikTok also said 51% of 16-to-25-year-olds discover new books on the app, making it the No. 1 book discovery platform for that age group in its cited research. (newsroom.tiktok.com) The “World’s Biggest Book Club” is designed to push that discovery beyond the feed, with in-app programming and BookTok-inspired events tied to the UK reading campaign. (newsroom.tiktok.com) (thebookseller.com) The result is a chart that treats TikTok attention as part of the sales story, not just a marketing side effect. For publishers, booksellers and authors, BookTok now has an official list to point to every month. (thebookseller.com) (newsroom.tiktok.com)