Puma Milan Fashion Collab
Puma and AC Milan unveiled a new fourth kit in partnership with Slam Jam at Milan Fashion Week, signaling continued fusion of athletic and street style. At London Fashion Week, brands leaned into individuality, catering to "freaks and geeks" with unique designs.
- This collaboration continues a trend for AC Milan, which has previously released fourth kits with fashion labels like the French brand Koché, Italian tech-wear brand Nemen, and streetwear brand Pleasures. The club also has an ongoing partnership with Off-White as its official Style and Culture Curator. - The Puma and Slam Jam collection for AC Milan includes two versions of the fourth kit in deep red and silver, along with a jacket and track pants. The design is centered around the theme "Benvenuti all'Inferno" (Welcome to Hell) and features a prominent graphic of the Rossoneri devil from original sketches by designer Bruno Prosdocimi. - Slam Jam, founded by Luca Benini, is an Italian streetwear and cultural platform that has been operating for over 35 years. The company has a history of collaborating with numerous brands, including Nike, Salomon, and Umbro. - Puma first partnered with AC Milan in 2018, taking over from Adidas, and the two have since announced a long-term extension of their agreement. As part of their extended partnership, Puma has become the official naming partner of AC Milan's youth and women's team training center, now called the "PUMA House of Football". - The trend of football clubs collaborating with fashion and streetwear brands has grown significantly in recent years. Other notable collaborations include Paris Saint-Germain with Jordan, Real Madrid with Y-3, Juventus with Palace, and AS Roma with Aries. - Puma has a long history of fashion collaborations, dating back to a 1998 partnership with designer Jil Sander, which was a pioneering move for the time. More recently, Puma has collaborated with brands and artists such as A$AP Rocky, Rick and Morty, and KIDSUPER. - The new kit debuted on the pitch during AC Milan's match against Parma. The collection was made available for purchase starting February 25, 2026, through official club stores, Puma's website, and select retailers. - The player version of the jerseys incorporates Puma's dryCELL technology and is made with at least 95% recycled textile waste as part of the RE:FIBRE initiative. The limited edition version is made with at least 90% recycled materials.
