Billie Eilish album reaches chart milestone

Billie Eilish’s *Hit Me Hard and Soft* has now spent 104 weeks on the Billboard 200, according to a Forbes report published on May 23. The milestone adds another chart marker to the singer’s 2024 album and gives it a longer run than one of the shorter-lived releases in her catalog. Forbes said the new total puts the album well beyond the four-week Billboard 200 stay logged by *Prime Day Show X Billie Eilish*, a 2021 EP tied to Amazon’s Prime Day campaign. The report did not include new weekly sales figures. ### Which album hit the milestone this week? *Hit Me Hard and Soft*, Billie Eilish’s third studio album, is the release tied to the latest chart marker. Forbes reported that the set has now reached 104 weeks on the Billboard 200, extending a run that had already crossed the 100-week mark in April. Forbes previously reported on April 25 that the album had become Eilish’s fourth project to spend at least 100 weeks on the chart. The album was released on May 17, 2024, according to Official Charts, which lists it as Eilish’s first full-length in three years. Official Charts also identifies it as the follow-up to her earlier No. 1 albums *When We All Fall Asleep, Where Do We Go?* and *Happier Than Ever*. ### Why is a 2021 Amazon EP part of this story? (forbes.com) Forbes said the comparison point is *Prime Day Show X Billie Eilish*, an EP released in collaboration with Amazon Prime Music in 2021. According to the Forbes item, that EP debuted at No. 87 on the Billboard 200 and remained on the chart for four weeks. Yahoo’s pickup of the same Forbes report repeated those figures. (officialcharts.com) Amazon described *The Prime Day Show* in a 2021 release as a three-part special featuring Billie Eilish, H.E.R. and Kid Cudi, and said Eilish’s segment premiered globally on Prime Video on June 17, 2021. Amazon also said Eilish’s installment featured music from her then-upcoming album *Happier Than Ever*. ### What does the new number say about Eilish’s chart record? (forbes.com) Forbes reported in April that *Hit Me Hard and Soft* had become Eilish’s fourth project to reach 100 weeks on the Billboard 200. The May 23 update pushed that total to 104 weeks, meaning the album has continued to add to that run for another month. Forbes identified *When We All Fall Asleep, Where Do We Go?* as her longest-running title on the chart at 360 weeks as of the April report. (press.amazonmgmstudios.com) Forbes also framed the latest development as part of a broader split in Eilish’s chart history: several of her releases have become long-running Billboard 200 performers, while others had much shorter stays. In that context, *Prime Day Show X Billie Eilish* sits at the short end of the range, and *Hit Me Hard and Soft* is now one of the durable titles. (forbes.com) ### Did the report include new sales or streaming totals? Forbes did not provide full week-of-release sales figures or a fresh consumption breakdown in the May 23 story. The available report focused on the chart-week count and the comparison with the 2021 EP. Billboard coverage from the album’s 2024 debut said *Hit Me Hard and Soft* opened at No. 2 on the Billboard 200 and sold 90,000 vinyl copies in its first week, while also topping several rock and alternative charts. (forbes.com) That earlier performance helps explain why the album began with a large chart footprint, though the new Forbes item was about longevity rather than a new sales spike. ### What comes next on the charts? Billboard’s next weekly chart refresh will show whether *Hit Me Hard and Soft* extends its run beyond 104 weeks. Forbes’ May 23 report established the current count, and any further increase would be recorded in the next chart frame. (forbes.com) (billboard.com)