OpenAI revamps pricing for heavy devs
OpenAI is moving ChatGPT Enterprise customers to token‑based billing and has introduced a new $100/month Pro tier aimed at heavier coding users who outgrow consumer plans but aren't enterprise buyers. That shift makes pricing more transparent for procurement teams and signals growing segmentation between casual users, power users, and large enterprise buyers. (help.openai.com)
OpenAI just added a second ChatGPT Pro subscription at $100 a month, while keeping the older $200 Pro plan in place. The new one is aimed at people who use Codex heavily enough to outgrow ChatGPT Plus but do not need a full company contract. (help.openai.com) Codex is OpenAI’s coding agent inside ChatGPT, and OpenAI says it can work in a terminal, an integrated development environment, or the Codex app. In plain terms, it is the part of ChatGPT built for writing, reviewing, and shipping code instead of just chatting in a browser tab. (help.openai.com) The new $100 plan does not replace the $200 plan. OpenAI says both Pro plans include the same core capabilities, but the $100 version gets 5 times the Codex usage of ChatGPT Plus, while the $200 version gets 20 times the Codex usage of ChatGPT Plus. (help.openai.com) OpenAI is also dangling a launch promotion to make the gap easier to see. Through May 31, 2026, the $100 plan gets up to 10 times the Codex usage of ChatGPT Plus, even though its standard allowance is lower than the $200 tier. (community.openai.com) At the same time, OpenAI changed how it charges for Codex on newer business accounts. As of April 2, 2026, new ChatGPT Enterprise workspaces use token-based pricing, while existing Enterprise customers stay on the older message-based system until OpenAI migrates them. (help.openai.com) A token is the billing unit OpenAI uses for language models, and it works like charging for water by the gallon instead of by the shower. Message-based billing tells you what one request costs, but token-based billing tells procurement teams how much input and output text they are actually buying. (help.openai.com) OpenAI says the updated Codex rate card is already live for new and existing Plus, Pro, and ChatGPT Business users, along with new ChatGPT Enterprise plans. Existing Enterprise customers are still on legacy rates for now, which means two large customers can be using the same coding product under different billing rules during the transition. (help.openai.com) The company is also splitting business access into two seat types. OpenAI’s help pages say ChatGPT Business and ChatGPT Enterprise now offer a standard ChatGPT seat and a Codex-only seat, which lets a company buy coding access for some employees without paying for a full general-purpose ChatGPT seat for everyone. (help.openai.com) That creates a cleaner ladder than OpenAI had before. A solo developer can start on ChatGPT Plus, move to Pro at $100, jump to Pro at $200 for heavier use, and then move into Business or Enterprise if they need shared billing, seats, and workspace controls. (openai.com) The timing says a lot about how people are using ChatGPT in 2026. OpenAI is no longer pricing only for casual chat users; it is carving out a middle group of developers who run long coding sessions, parallel projects, and agent-style workflows often enough that “unlimited chat” is no longer a useful way to describe what they are buying. (community.openai.com)
