Datang hits 100,000 presales after Beijing Auto Show debut
- BYD said on May 7 that its new Datang full-size SUV crossed 100,000 presales in China, less than two weeks after presales opened. - The key hook is speed: 30,000 orders came in during the first 24 hours, with prices starting at 250,000 yuan. - It matters because BYD is pushing upscale while China’s EV market stays brutally competitive and margin pressure remains high.
BYD’s Datang story is really about more than one SUV. It’s about how Chinese EV makers now launch cars like full-stack tech products — hardware, battery system, charging promise, cabin software, and driver-assistance package all bundled together. The immediate news is simple: BYD said on May 7 that Datang presales topped 100,000 in China, less than two weeks after opening at the Beijing Auto Show on April 24. (cnevpost.com) ### What is the Datang, exactly? Datang is BYD’s new flagship SUV in its Dynasty lineup — a big three-row model aimed at families who want space but also want the “premium tech” feel that has become the main selling point in China’s upper-end EV market. It’s over 5.26 meters long, uses a 2+2+3 seven-s(cnevpost.com)e halo car and more of a volume-minded flagship. (cnevpost.com) ### Why do 100,000 presales matter? Because the speed is the signal. BYD had already said the model cleared 30,000 orders in its first 24 hours, then pushed past 100,000 by May 7. For any new vehicle, that kind of ramp says the launch landed. For a large, expensive SUV, it says something more specific(cnevpost.com) on tech and convenience. (cnevpost.com) ### What are buyers actually buying? Basically, a very large EV with very aggressive headline specs. BYD is pitching up to 950 km of CLTC range, single- and dual-motor versions, rear-wheel steering, crab-walk mode, air suspension, and a 3-nanometer cockpit chip. The dual-motor version can hit 0 to 100(cnevpost.com)cality plus a spec sheet that reads like a concept car. (cnevpost.com) ### Why is the charging angle such a big deal? Because BYD is not just selling range. It’s selling time. Datang uses BYD’s second-generation Blade Battery, a 1,000-volt architecture, and megawatt-class flash charging with up to 1,000 kW peak power and 1,000-amp current. In plain English, BYD wants the(cnevpost.com)na, where charging speed has become a status feature almost as much as acceleration. (cnevpost.com) ### Who is it up against? A crowded field. Three-row six- and seven-seat SUVs have turned into one of China’s hottest battlegrounds, with rivals from Li Auto, Aito, XPeng, Zeekr, Lynk & Co, Voyah, Volvo, and others all chasing the same buyer. So Datang’s presale number is impressive, but it’s also a s(cnevpost.com)hip” slot. (eletric-vehicles.com) ### Why does this matter for BYD now? Because BYD needs wins higher up the market. The company is still enormous, but the Chinese auto market has been locked in a brutal price war, and that squeezes margins on mass-market cars. Datang gives BYD a better shot at sell(eletric-vehicles.com)point here. (cnevpost.com) ### So what’s the real takeaway? Datang’s 100,000 presales don’t prove long-term success yet — presales are not deliveries. But they do show that BYD’s premium play is getting traction fast. The company isn’t just climbing the price ladder. It’s trying to define what a Chinese flagship EV launch looks(cnevpost.com)s. (cnevpost.com)
